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Jaguar Land Rover has announced a closer partnership with CloudCar, including the adoption of its next-generation cloud services platform and a US$15m minority investment in the company.

CloudCar, based in Palo Alto, California, is a world-leading developer of connected driver experiences. With machine-learning capabilities tied to various sensors in the car, its cloud services platform allows car manufacturers to use its capability – including improved voice-activated applications and personalisation – while still maintaining their brand identity and retaining ownership of data.

Hanno Kirner, Executive Director of Corporate Strategy for Jaguar Land Rover, said: This represents an important step in developing connected car technology. CloudCar has been working with premium manufacturers on some of the most exciting opportunities and challenges in the fields of machine learning and infotainment. This investment is integral to Jaguar Land Rover’s vehicle technology programme: but the programme also presents an invaluable opportunity for other automotive manufacturers to get involved. The eventual need to integrate into the car hundreds of driver-focused global cloud services and content means this platform is an excellent example where cooperation between OEMs can improve outcomes for customers, as well as reducing costs.

Philipp Popov, CEO of CloudCar, said: We are excited to deepen our relationship with Jaguar Land Rover and we also look forward to other manufacturers benefitting from our recent progress.

Jaguar Land Rover intends to be the first to roll out the next-generation CloudCar platform in its first fully electric model, Jaguar I-PACE.